麦肯锡: 2025年体育用品行业研究报告 (英文 57页)

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目录

前言 2

贡献者 4

鸣谢 6

关于研究 6

执行摘要 7

2025年运动用品行业概览 10

采访 – TRX 首席执行官 Jack Daly 12

追逐难以捉摸的增长并重新思考价值链 14

采访 – Victory Group 首席执行官 Charles Yang 20

缺乏运动是最大的未开发市场机遇 22

采访 – Lululemon 企业战略与未来创新高级副总裁 Rachel Acheson 28

积极的生活方式作为身份象征 30

采访 – Colnago 首席执行官 Nicola Rosin 36

市场份额动荡，大型企业面临提升自身水平的挑战 38

采访 – On 首席运营官 Samuel Wenger 44

直播体育赛事蓬勃发展，与娱乐的界限日益模糊 46

采访 – 迪卡侬全球首席客户官 Celine Del Genes 52

联系方式 54

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Table of contents

Foreword 2

Contributors 4

Acknowledgments 6

About the research 6

Executive summary 7

Sporting goods at a glance 2025 10

Interview – Jack Daly, CEO, TRX 12

Chasing elusive growth and rethinking the value chain 14

Interview – Charles Yang, CEO, Victory Group 20

Physical inactivity as the biggest untapped market opportunity 22

Interview – Rachel Acheson, SVP of enterprise strategy 28

and futures innovation, Lululemon

Active lifestyle as identity 30

Interview – Nicola Rosin, CEO, Colnago 36

Market share upheaval with large incumbents being challenged to up their game 38

Interview – Samuel Wenger, COO, On 44

Boom of live sports and blurring lines with entertainment 46

Interview – Celine Del Genes, global chief customer officer, Decathlon 52

Contacts 54